About us
At the”Hamburger Fischmarkt“ for over 50 years!
Who we are
What in 1968 had begun with matie, nowadays has expanded to a company with more than 50 colleagues offering about 200 different convenience products in 12 countries, well known in the German & European premium seafood market.
At Lauenroth’s modern and IFS-Food certified manufactory the high quality products are produced, using only exquisit raw material from constantly controlled sources certified for high sustainability standards and comply with high social and quality standards. Only finest regional and fresh ingredients are used.
Crafted with a lot of care, our products always guarantee the highest quality for the highest pleasure.
Convince yourself!
Lauenroth`s History
October 01St, 1968:
- Company foundation: opening of the Lauenroth wholesale store in the butcherbarrack at Hamburger Fish Market
- Sale of dutch mild salted matie
February 1st, 1975:
- Opening of the Lauenroth manufactory in Ahrensburg
- Moving from the butcherbarrack to the new retail areas at the Hamburg Fish Market, Große Elbstraße 133
- Additionally to the main product (herring), innovative products such as frozen shrimps, marinades, salads, smoked salmon and matie filets are being added to the range
January 1st, 1989:
- Transfer of the company from the founders Ursula and Werner Lauenroth to their sons Thomas and Jens
- Doubling of the production space in Ahrensburg due to rising demand
June 2nd, 2007:
- Opening of the new factory in Lüdersdorf with over 3.000 sqm fabrication area allowing sophisticated craftsmanship and providing modern production facilities
February 2nd, 2014:
- Expansion of production and office space in Lüdersdorf of over 1.500 sqm.
- Implementation of the new skinpack productionline
Today:
- Lauenroth is producer and international supplier of premium seafood delicacies
- Well known as „inventor“ and market leader of the popular „shrimps in garlic oil“
Guiding principles at Werner Lauenroth Fischfeinkost GmbH
quality
Vision
Vision – our vision is quality
- highest quality for highest pleasure
- best performance for clients, colleagues, supplier and partner
- we keep our promises
- we convince through quality
- sustainability and social compatibility
- we use premium raw material
inspire people
through quality
Mission
Mission – our mission is,
to inspire people through quality
- “the brand with the mermaid“ is a culinary experience
- awaken culinary holiday memories with our seafood delicacies
- quality before quantity
- raising quality through effectivity, efficiency and innovation
- provide room for creativity and inspiration
united
we are strong
Values
Values - united we are strong
- sustainable fishing and environmentally friendly usage of water and vegetation
- long term trustful business relationships with our partners
- target-oriented, respectful and appreciative togetherness
- exemplify passion, motivation and enthusiasm
- support and challenge employees
- solution-oriented thinking
- same internal framework conditions for all of us
Our team
Dieudonné Mbodjé
authorized representative
Sales and Marketing Director
Krystyna Fürstenberg
AEZ Concept Store
